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Draper

You build the product.We’ll find who wants itand how to reach them.

Make the decisions a founder can’t afford to get wrong — grounded in research, not a hunch.

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The question

I built a habit-tracker for runners — where do these people actually hang out online?

Draper returns

Runners cluster in three spots: Strava (195M+ athletes — their home base), r/running on Reddit (4.2M, where they discover tools), and city-specific Facebook run clubs. Strava is where they already track habits; Reddit is where they look for what to try next.

TikTokRedditInstagramXLinkedInNewsForums
TikTokRedditInstagramXLinkedInNewsForums

From idea to traction.

From the first rough idea to your first hundred customers, the workflow doesn’t change — you ask, and Draper answers.

  1. 01

    Ask in plain language.

    Type the question you’d put to a sharp advisor. Idea validation, market research, marketing ideas, channel decisions.

  2. 02

    Draper reads the social internet.

    TikTok, Reddit, Instagram, X, news and the long-tail forums — read in parallel, the small threads included.

  3. 03

    Get a sourced answer back.

    A structured read on your market, your audience, or your moment — every claim linked to where it came from.

Questions people bring to Draper.

A first-time founder asks

“My reusable-coffee-cup brand sold well at one market, then died — where do I find more buyers?”

Draper returns

Your buyers live in the sustainability and eco-lifestyle creator communities on TikTok and Instagram — accounts like @lottiedalziel (90.9K followers, sustainability founder) and @hayley_wood (35.3K, environmental scientist) have exactly the audience that buys reusable cups. Partner with a handful of these micro-to-mid creators for seeding campaigns — their followers already opt in to the category, so you’re finding buyers rather than making them.

A designer asks

“I sell risograph prints on Etsy but the buyers feel random — is there a real audience for this?”

Draper returns

Yes — there’s a real and active audience. Reddit has dedicated communities like r/risograph, r/vendingmachineprints, and r/printexchange full of collectors who seek out this format specifically. The buyers feel random because Etsy’s search isn’t how this crowd shops — they find prints through those communities, artist Instagram feeds, and print fairs, so that’s where you should be showing up.

A founder asks

“Where is the early adopter community for AI dev tools actually hanging out?”

Draper returns

Reddit (r/ExperiencedDevs, r/LocalLLaMA, r/LangChain) is where they discover tools. Hacker News is where serious intent shows — Cursor and V0 threads hit 558–570 points in Q4 2025, leading enterprise adoption by 6–12 months. Discord is retention, not discovery.

An analyst asks

“Is the cold-plunge trend still growing, or has it peaked?”

Draper returns

Likely at the top of the arc. Planet Fitness is adding it as a premium amenity (Nov 2025) — mainstream adoption is the classic peak signal. TikTok engagement is thin; top post at 65K views, well below what a live trend produces.

A maker asks

“I launched a habit-tracker for runners — are they the right crowd, or should I target gym-goers instead?”

Draper returns

Runners, not gym-goers. A July 2025 r/Strava thread explicitly asked for a habit tracker that connects with Strava, and running-habit content pulls hard on TikTok — @findyourstridecoach hit 242K views, @shelbysacco5 196K. Gym-goers are already well-served by Hevy, Strong, and Fitbod. The real edge: runners are obsessed with streaks (@hellahgood is on day 3,121), so your core mechanic already has cultural currency.

Don’t just take our word for it. Bring your own question.

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“I just did eight hours of strategy in thirty minutes.”
— OK200
“Draper makes the general LLMs look like Boomers.”
— Tombras
“This is going to make me look like a rockstar.”
— Tracksuit
What is Draper?

Draper is a research tool. It works exceptionally well for founders and small businesses, but the use cases run wide — marketers and agencies running competitor and creator research, and enterprise and mid-market teams pressure-testing positioning, use it the same way. Ask a question about your audience, market, or competition in plain language, and Draper reads the social internet — Reddit, TikTok, Instagram, X, LinkedIn, news, and the long-tail forums — and hands back a grounded answer with its sources attached.

How does Draper actually find answers? Does it hallucinate?

Draper reads the small threads, the obscure forums, the sub-100-comment Reddit posts — the corners of the social web where the conversation actually happens, and where most tools don’t look. Every answer comes back with its sources attached, so you can see exactly where each claim came from. Same class of model as Claude, plugged into a much wider read of the internet. The extra data is what stops it from guessing.

What’s free, and what costs?

Free to start. $20/mo gives you a healthy amount of usage, plus a monthly allocation of full reports — the deeper, multi-source pulls like the one above. Cancel anytime.

What kinds of questions work best?

Anything where the answer lives in conversation, content, or community — not in your dashboard. The more specific the question, the sharper the answer.

Is my question private?

Your questions are private. We don’t sell them, and they don’t leave Draper.

Eight hours of strategy in thirty minutes.

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