Turn your idea into a real product.
Draper does the work of building your business. Designed so one person can operate like ten.
Idea to first customers, in order.
Most tools hand you a blank box. Draper works in order.
- 01
It tests the idea first.
Draper interviews you, reads what people are already saying about the idea, and says so if it does not hold up.
- 02
Then it builds the foundations.
A name, a brand, the shape of the product, and a page that is live on the internet.
- 03
Then it goes after your first customers.
Live ads to see who actually wants it, and your first sign-ups.
“I’ve made more progress in two days than I have in the last three years.”Solo founder
Built for people starting something around a full‑time job.
Time is the real constraint
Every step is sized to finish in one sitting. An hour after dinner still moves you forward.
You want proof
You’d rather find out now than in six months. Draper tests the idea against what real people are already saying.
You want to know what’s next
Draper shows you one step at a time, and why it matters. You never have to work out the order yourself.
“It is helping me solidify my ideas and giving me things to think about that I hadn’t considered.”
“I was using it and got hooked on it the entire day last Saturday.”
“I’ve had an idea for a business seven years ago, but saw too many hurdles to get started. Draper helped me tackle those hurdles with ease and gave me the confidence to move forward wholeheartedly.”
Priced so anyone can start.
Your first two workshops are free
Common Questions
Draper is an app that starts a business with you. Tell it your idea. It gives you an honest, sourced verdict, then works through what comes next: plan, brand, product, landing page, first customers. It covers idea validation, branding, your website and your first ads — all in one place. It’s built for people starting something around a full-time job, with no startup experience and nobody in tech to ask.
No. You can begin with an idea, a skill, an interest, a problem you have noticed, or simply the goal of exploring what you could build. If nothing comes to mind yet, there’s a free tool for that: paste it into the AI you already use, and it interviews you about your life and comes back with a few ideas to choose from. Draper helps you turn a rough starting point into something specific enough to test.
No, Draper is designed to help you keep your job. The process is broken into steps, so you can make meaningful progress in short sessions that suit your existing commitments.
Draper is designed to enable product-based businesses. While it is purpose-built for physical goods, it can also help with digital products.
Draper helps you develop and test a business idea, shape your brand and offer, decide what to build first, create a website and mailing list, and run live ads to bring in your first sign-ups.
Yes. What you ask Draper is confidential — visible only to you, never sold, never shared. Plenty of people use it to think through an idea before they’ve told a single other person.
Built in Sydney, Australia.
Three people on a mission to make it easier to build a business than to get a job.
You’ve had the idea long enough.
Find out if it holds up. Then build it, one step at a time.